Why partner with mideer?

Superior Design and Educational Value

Stand out with toys that are artistically superior and educationally profound, and backed by leading educational experts.

Exclusive Retail Support

Receive top-notch retail store design guidance to enhance visual appeal and customer experience, positioning your business alongside top international brands.

Competitive Edge

Leverage our comprehensive product portfolio in educational toys, gaining a competitive advantage in your market.

Super Warehouse

It has an area of 40,000 square meters,including office, factory,productionworkshop and warehouse; it has strongwarehousing strength to provide youwith high-quality services and products

Product Quality

mideer has very strict requirements on quality oftoys. All products have passed European andAmerican product safety standards, such asEN71, ASTM and CPSIA. All coatings used on mideer's toys are natural plant dyestuff.

Collaboration With International Artist

Since being founded, mideer has continued to collaborate and co-create with many international artists, including Eric Carle, Tatsuya Miyanishi, Alison Jay, Marion Arbona, Philip Giordano nearly 100 masters.

mideer in the world

  • mideer In Europe

    mideer has partnered with world toy giants and entered Nature & Découvertes and Culturea in France. We have also established counters at the Louvre Museum, Printemps department store, JouéClub, Pickiwtoys, and other locations in France. Unique and distinctive style, meticulous attention to quality, and focus on the craftsmanship of mideer products have received high praise from consumers from around the world.

  • mideer In Asia

    mideer prioritizes first-line luxury department stores in the Asia-Pacific region, such as Takashimaya and Kintetsu Department Store in Japan, Isetan Department Store and Hankyu Department Store in Japan, ION Orchard in Singapore, Galleria Department Store in South Korea, Pacific SOGO Department Store in Taiwan, D2 PLACE in Hong Kong, and Petrosains in Kuala Lumpur.

  • mideer In China

    mideer has established a counter in the first Hamleys flagship store in China. Also in high-end mother and baby platforms such as Qtools and Lijia Baby. As well as top-tier multi-functional bookstores such as SiSYPHE Eslite Bookstore, Yanjiyou, Fang Suo Commune, and Poplar Kid's Republic.
    The puzzle series is also known by consumers as " the master of art in the puzzle world ". Cooperated with the illustration world " Oscar " Bologna illustration exhibition which is dedicated to the cultivation of children's aesthetic growth.

International Users

Our Awards

Brand and products have been recognized By 30+ international awards

Tillywig Awards Toy Awards, BRAIN CHILD



2021 Rainbow Awards


2020 Family Choice Awards

The National Parenting Product Awards (NAPPA)

Mom's Choice Awards

Creative Child Awards, Puzzle Of The Year Award

Academics' Choice Award, BRAIN TOY

Our Patents

We Seek Partners Who

  • Passionate about transforming children’s lives through artistic and educational experiences.
  • - Have the capability to distribute high-quality products across a wide network.
  • Aspire to grow their business with innovative, high-end children’s lifestyle products.

Join Our Journey!